About Us
My name is Scott James Lennon, and I am the founder of siaaso.
When people hear that I am a man working in the beauty industry, they often ask: “Why?”
The answer is simple: because I saw something missing.
I watched the women around me — friends, colleagues, loved ones — wake up to tired eyes after long days of work, stress, and little sleep. They wanted to look awake and feel confident, but so many products felt heavy, cakey, or unnatural. I realized this wasn’t just a small frustration; it was a real pain point.
Instead of guessing what women wanted, I decided to ask. We reached out to 3,200 young women across Europe, listening to their struggles, routines, and hopes for a product that could really make a difference.
The results were clear: women wanted something light, natural, and effective.
So we compared 452 different natural plant ingredients, tested 1,235 color blends, and kept going until one product stood out above the rest.
That product is the Colored Clay CC Undereye Corrector.
It’s not just makeup — it’s care in a small jar. It brightens tired eyes, hydrates the skin, and blends seamlessly, without ever feeling heavy.
In a world full of beauty giants and endless product lines, we chose to focus on one thing and do it with all of our heart. Because you don’t need “more.” You need what truly works.
At siaaso, our mission is simple: to create products that listen before they speak, that understand before they promise.
We are a small team, but every detail — from the formula to the packaging — carries the voices of thousands of women who trusted us with their stories.
This isn’t just a brand. It’s a promise.
From Australia to Europe, we are here to help you look refreshed, feel confident, and know that you are seen.
siaaso — because beauty begins with understanding.
